Are AWARE products natural?Updated a year ago

“Natural” is also an unregulated term, therefore, AWARE does not claim to be an “all-natural” product. At AWARE, we prioritize natural ingredients and strive to be “natural-first”, which means we use the highest level of natural or naturally derived ingredients where possible based on the specific needs of the formula. We strike a delicate balance with natural and lab-made ingredients to ensure product safety and performance, particularly in a professional salon environment. We have an extensive list of restricted ingredients that we do not formulate with, including synthetic fragrances or colorants. Please visit Clean at AWARE to learn more about our commitment.