Are AWARE products safe for hair that has been color-treated or chemically-processed (e.g., Brazilian blowout and Keratin)?Updated a year ago
Absolutely. Stylists love using AWARE products after any color or chemical service. Our pH-balanced formulas help to retain color and prevent fading (even for virgin hair), ensuring your hair color stays vibrant for longer. In fact, because many chemical treatments may cause some damage, AWARE helps to repair and prevent further damage by nourishing the hair fibers.